59 | 9 Ways to Pivot Your Short-Term Rental

Listen Now:

We are in a very weird time, and we don’t know exactly what the other side of it will look like.

We’re going to go over nine ways you can pivot your short-term listing, whether that’s during a slow season, a huge event comes to your area, or any unexpected circumstance occurs. These tips are meant to be timeless and apply to any rapid change in direction.

1. The headline and the title. It’s important to choose a strong title, but you don’t need to be married to it. Don’t be afraid to change it up quarterly or more. Get creative, think outside the box, and stand out from the competition.
2. The description/summary. This is where you should address whatever it is that’s relevant. This might be the only thing a potential guest reads.
3. Update your photos and captions. See which Airbnb pictures stand out when you’re browsing and identify why.
4. Different guests have different needs. When your clientele changes, be aware of who they are and what their needs will be. Take the time to slow down on automated responses and personalize them.
5. Reach out to current guests. Remind them of their reservation, ask them if they want to come early or stay longer, and help them out.
6. Adjust your pricing. This is where you can take a leap in front of your competition.
7. Look at your cancelation policy. Flexible cancelation policies will get more attention through Airbnb and also give potential guests more confidence.
8. Putting in place medium- and long-term stay strategies. Having renters staying for longer periods can bring much-needed consistency and stability, but may require you to think differently.
9. Market yourself. Reach out to your personal network, find people you know who are looking for places, or create promotions that give people reasons to stay.

These tips are especially relevant for right now, but you will be able to use these at any time to push your short-term rental business forward.

Resources:

• #STRShareSunday: @208studio