Managing vacation properties is hard work. Anticipating the needs of guests, taking care of things as issues arise, planning proactive and preventative work, there’s a lot to think about – even more so when you’re operating business from afar.
In this episode, we hear from a successful industry pro living in North America and operating in Europe to learn how she keeps everything in order. Lisa Byrne is the General Manager of VacationPerfect.com which has been hosting travelers overseas for over twenty years. We talk about operating a business in another country, getting customers from OTAs to your personal website, and creating real connections with guests.
VacationPerfect.com was started twenty years ago by three American sisters who had lived and traveled extensively in Europe. Its sparking global property offering is backed by a collected wealth of sensible travel advice and insights about each location.
Lisa oversees marketing, reservations, finance, and technology, and was a Director at Apple Computer, heading up Apple Corporate Public Relations and Worldwide Employee Communications, before launching Italy Perfect in 2003. We learn how the intense experience at Apple prepared Lisa for the ever-evolving vacation rental industry.
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